Cutting-Edge Scientific Research Topics In Marketing: Insights Into The Marketing Strategies Behind JD.Com And Taobao From The Perspectives Of Economics And Big Data

Course Arrangement

Enrollment status: Enrolling

Course time: rolling classes

Course method: Zoom remote live teaching

Course schedule: 21 class hours for the main academic tutor + 9 class hours for the academic associate tutor + 6 class hours for the main thesis tutor + 21 class hours for the deputy thesis tutor, lasting 7 weeks

Course Description

From Amazon and eBay in the United States to Taobao, Tmall, and in China. The rise of e-commerce has greatly changed the retail format, and correspondingly, the express delivery industry and the financial industry have developed. It can be seen from the changes in retail formats that the evolution of the retail industry is to continuously create different "fields" to improve the efficiency of "people looking for goods" and "goods finding people". In order to complete the transaction, on the one hand, it is necessary to attract people to come in, and for this reason, it is necessary to provide customers with a better experience; on the other hand, it is necessary to improve operational efficiency, reduce transaction costs, and use supply chain management, information systems, new media marketing, etc. Enterprises in various retail industries are making efforts in these two aspects, striving to improve user experience and improve operational efficiency.

Suitable For

High school students and undergraduate students interested in business, media and communication studies

Students majoring in marketing, digital media, management, advertising, etc., and students who want to work in the fields of Internet marketing, business strategy, advertising, etc. in the future

Students with certain data analysis skills and high English communication skills will be given priority

Professor Introduction

Professor at London School of Economics and Political Science

Xiaolin Li

Professor, Department of Management, London School of Economics and Political Science

Professor, School of Management, University of Texas at Dallas

Publish articles in top marketing journals, Journal of Marketing Research and Marketing Science

Graduated from Central University of Finance and Economics with a bachelor's degree, and graduated from Peking University with a master's degree

Research directions: quantitative marketing, structural modeling, procurement auctions, digital marketing

TA Introduction

Education background

Master’s/PhD background from TOP30 prestigious universities at home and abroad, over 40% of the team’s PhD students are

Professional and excellent

Have experience in publishing papers in relevant professional fields


Excellent academic performance & fluent in English, with many years of experience as a teaching assistant

teaching orientation

Seamlessly connect professor topics and participate in teaching and delivery throughout the process

Program Advantages

Complete course hours that meet the academic program requirements of colleges and universities

A complete scientific research project under the personal guidance of the professor

A true and valid recommendation letter personally issued by the professor

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